RING 01-262 8040 AND ASK FOR SUNSPOTS
Our Special Sales Unit will be delighted to tell you how to get the most out of our packages
THIS IS HOW IT WORKS
Close co-operation between the agency/client team and the ATV production unit is essential to get the best result from the studio time available. Johnny Fielder’s company, Air-Time Productions, will be pleased to discuss plans with you from the moment your booking is confirmed.
An initial outline of the commercial – either in the form of a briefing or an outline script – should be submitted to him as early as possible, and in any case by November 1st. The script is then finalised by our script editor – for your approval. Some days before recording, the advertiser’s principals are invited to a pre-production meeting with Johnny Fielder to settle details of shooting.
You are of course welcome to be at the actual production at Elstree in December.
PRODUCTION NOTES
Your commercial will benefit if you can provide suitable visual material.
Film may be 16 mm or 35 mm positive. Black and white or colour. All films must carry a TV leader and be marked with an Agency/Client reference number.
Photographs, preferably 9″ deep by 12″ wide. Matt finish.
Leaflets, posters, showcards, etc. can be incorporated. Our production unit will advise on technical requirements.
Word-count in scripts. If you are preparing your own script, please bear in mind that an over-crammed commercial is not an effective one.
As a general guide: 7 seconds allows 10 words, 15 seconds 30 words, 30 seconds 65 words, 45 seconds 100 words, 60 seconds 140 words.
