THIS IS A SUNSPOT
A commercial break, lasting up to 3½ minutes and devoted entirely to holiday advertising, takes this clear and recognisable form:
- Cartoon opening (one of a series) announces ATV Sunspots
- This ends with a beachball hitting the frame
- The first advertisement
- The commercials are separated from each other by the beachball symbol
- After the final commercial, there’s a recap. Brochures for all the holidays advertised are shown and mentioned. Reference is made to the TV Times coupon and emphasis is placed on the address where the brochures may be obtained.
NOW - SUNSPOT TRAILERS TOO!
Starting this year, Sunspots will have the added viewer-appeal of trailers, telling the audience that a Sunspot break is coming up and reminding people to have their pen and TV Times ready.